- Robin's face is showed 3 times in Grey, Turquoise and Red looking at 3 different directions.
- His face colours are reflected in the background of the cover as different random patterns.
- "ROBIN THICKE" and "BLURRED LINES" are in a light yellow colour which mixes in well with the other colours displayed on the cover.
Music Video Single for "Blurred Lines"
- The key colour themes in song are Red, White and Black, with the exception of Pharell's silver suit.
- The colour red is used a lot in this video with props, for example the car, bike, girls lipstick colour, the dice numbers and also the hashtags are in red too.
- The hashtags are a big promotion of the video as "#THICKE" is shows 31 times and "#BLURREDLINES" is shown 3 times. This obviously sells Robin and the song
This is my favorite previous student video, not only have they used a fun dancy track they have made the video fun aswell. These students have followed many of the conventions of a music video. We could clearly see that they have included many Base tracks.
Some of the Base Tracks
The video is all fast paced, no shots are too long, I like the locations hey have used and the charismatic attitude they have when they are miming the lyrics. The things that they do in this video most definitely explain the lyrics of the song. the lyrics are 'Ima Do my thing' and in the video we see the girls literally doing their own thing, we see them dancing next to a guard in onesies, dancing down the stairs and chilling in some extravagantly bright colors and these things symbolize them doing their own thing.
The total of Costume changes throughout the video is 2. Often the choruses are in the same costume. The main lyrics of this song is 'I dont look for trouble but trouble looks for me', the video is set at a house party and is located in a house, because the clothes that the girls wear are bright, colourful and eccentric they go well with the lyrics and the setting because they are clothes that people would wear to a party. These costumes do link to this genre because you see these types of costumes in pop videos quite often.
Costume in typical Pop Videos
Use of Setting and Location
This video is shot in 6 different locations, these are a front porch, a kitchen, a living room, a bedroom, a hallway and a normal room with a yellow backdrop. These locations haven't really got a link to the band's costume but because the video is set at a house party they kind of make sense. And it is quite typical for pop videos to be set at parties, kesha is a really good example of this.
Use of Props
The props that can be seen in this video are balloons, house ornaments, jewelery, perfume, bikes etc.. Some of these props could be seen as typical to the pop genre as in majority of pop videos you do see some of these props and they link to the lyrics and locations because they are all things that you would see at a house party.
Beyonce - Naughty Girl
Genre - R&B
Use of Costume
The total of costume changes in this video is 5, every new chorus and verse leads to a new costume change. The most common lyrics in this video is 'Tonight I'll be your naughty girl', and the video is set in a night club. The costumes most definitely link to the lyrics and location, most of the costumes that you see Beyonce wearing are tight short dresses alongside suspenders and heels which are quite revealing and shows of her curves, these costumes most definitely show that she is a 'naughty girl'. Because these costumes have a classy touch i wouldn't really say that they are typical of the R&B genre because most R&B artist wear quite exposing outfits that aren't so classy.
Use of Setting and Location
Throughout the video the location is set in a club and the shots look like they are in the same place but in different rooms, the location links to the costume because when women go to clubs or strip clubs it leads them to wear quite exposing clothing and this is seen in this video. The way that the video links to the genre is through the club/strip club. Its quite common for R&B music videos to be shot in clubs.
Use of Props
The props that we see in this video include, cigar's, Alcohol and bags, these are all common in R&B videos.
Duke Dumont - Need you 100
Genre - House
Use of Costume
The total costume changes in this video is 10. Unlike the other videos the costume changes doesnt link to the verse chorus verse structure as th story is doing its own thing and every new location comes a new costume. The costume links to the locations because it has been styled to wherever the protagonist is, e.g. when the guy is at home in the kitchen he is wearing casual clothing and when he is on the beach he is wearing an outfit that a man would wear to the beach. The outfits dont link to the lyrics though as the lyrics are 'Need you 100' and the outfits have no relation. I think the dancing in this video is typical of this genre because house music is a genre that is basically made for dancing and in almost every house music video there is somebody dancing.
Use of setting, location and Props
In this video there are 10 different locations, the setting and location link to the costumes because every new location comes a new costume and that costume has been designed to suit the location, this also applies to the props, the props that have been used are suited for that location.
"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and Passive/female. The determining male gaze projects its fantasy onto the female figure which is style accordingly". (Laura Mulvey 1992)"
This statement basically talks about how women are represented in music videos. It explains how certain videos are created for the pleasure of men by broadcasting women passively and how female artists purposely make their image look passive specifically for the male attraction.
The videos that expose women passively include women inbikini's, tight tops, shorts, heels and making them look like what the audience call 'sexy'. Not only does costume and the artist add to this passive look but directors & editors do also by continuously adding in close up of the female's bum, breast and 'sexy' body.To add to this the women in these videos add to the passive look by provocatively dancing, making sexual facial expressions and sexual gestures e.g. biting there lip. Also in these videos the men are seen to be the ones with the most power.
The Male Gaze through Male artist's music video's
In this video of Ayo technology by 50 cent, Timberland and Justin Timberlake we see a lot of the above take place. The girls in this video are dressed in a 'sexy' way and you can see by their facial expressions and body movements that they represent the Passive look that Laura Mulvey was speaking about in her statement.
This is another example that represents Laura Mulveys above statement throughout this video we see girls dressed provocatively, we see them dance provocatively and doting over the artist as if the artist is 'God', to the me this video proves Laura Mulveys statment the most.
Other Examples
The Male Gaze through female artist's music video's
Christina Milian - Dip it low
In this video the artist has purposely made herself look sexy for the male attention. In the beginning we see her dancing in a dressing gown and whilst she dances she teases the audience by unraveling the robe and showing a bit of how she looks underneath then she covers her self back up. Other things in the video from the way she dances to what she wears and the way she sings to the camera all prove that this video was made to attract the male gaze.
Beyonce - Baby boy
Like the above video Beyonce intentionally makes her image look sexy and Attractive for the male gaze, you see this through her costume and her dancing, no woman would dress like this and dance like this for another woman.
I think that this video is really simple but really good at the same time.
There are good uses of Mise - en - scene, for example,
- different costumes
- different locations
- Body language - This is good as it shows clearly there 'lovey dovey' relationship which is what there trying to portray to the audience so is done successfully.
There is also good use of Camera work as some shots are seen as constantly moving which is what your suppose to do in a music video.
There are various number of shots in the video, for example,
- Close ups, which are vital in music videos were used a lot so this makes it good overall.
- Medium close ups, long shots, wide shots, over the shoulder shots and shot reverse shots.
Also when the boy is chasing the girl around the tree, we are made to believe it's from his perspective so that the audience are directly involved in there relationship , this is good as the audience have good interaction with the couple, which is important in this type of music video.
Editing - special effect of black and white throughout the whole video goes with the theme of the "love" song. This emphasizes the lyrics and content within the song and is good visualising for the audience.
So Overall, the video was really good, as it contained a lot of special elements, base tracks and a continuity which kept the video flowing. I will keep this video in mind when I'm filming mine as it will help make mine just as successful to get the best mark possible.
The concept, "Gaze" is how the audience view the people presented.
For Feminist it can be thought of in 3 ways,
- How men look at women
- How women look at themselves
- And how women look at other women.
Laura Mulvey believes that at the audience have to "view" the singers from the perspective of a heterosexual male.
Here we see that the biggest pop stars around the world who are looked up to by millions of girls are all seen either naked or half naked in their music videos showing them in a negative light to young girls but a positive light for males who this is aimed at.
Another example of this is "Wrecking ball" by Miley Cyrus, where she is mainly half clothed or naked in the video, giving the male viewers something more to look at then other viewers such as young girls or women. This is to attract more male audiences and to entertain them more as its suppose to be seen from a male perspective.
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