Jessie J: Who You Are
Digipack
Who You are was Jessie J's first album so it was important to get the artists image across to the audience effectively. They have done so by giving Jessie a specific look which we can relate associate with her and her image. It is for this reason that Jessie is the focus of the album cover making her more memorable. This close up image allows us to view Jessie's face directly and see key features such as her iconic haircut, green eyes, exaggerated makeup and funky clothing. Her name stands out as it differentiates from the black and white colour scheme in a bold gold; in a famous font which is usually associated with urban/hip-hop pop culture more specifically necklaces of the same theme which would carry an individuals name or initials (see photo's below) This helps tell the audience what kind of genre of music the album will contain and also keeps true to the artists heritage and background. The back of the Album has the track listing in capital letters making them stand out, it also works well against the white background as the songs become the focus of your attention and are clear to read.
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The advertisement keeps the same colour scheme and album cover. This reacquiring image will now become memorable with the audience when thinking about the artist. Included is the artists labels, website and hit singles. There are noticeably no critic reviews but that not need be necessary given that she already had a number one hit prior to the albums release, this gives the artist enough credibility to go on. The layout is simple and the same font is kept throughout.
Music Video: Do It Like A Dude
Features of the advertisement and album cover all come into play for her debut video Do It Like A Dude. Her hair is a focus in the video as well as her eccentric make-up, she also sports a big gold chain and earrings shaped as J's. The setting of the video in set in a grimy underground dance venue where people are dressed in street wear, this all reflects her urban/pop genre and persona.
Coldplay: Viva La Vida
Digipack
Viva La Vida or Death and All His Friends is British band ColdPlay's fourth album. Unlike Jessie J because they are a world renowned band they can afford to not be on the cover of their album because of their high fan base and critical acclaim. The theme of their album was the French Revolution hence the cover being the famous 1830 painting Liberty Leading the people by Eugene Delacroix. Inside you can see black and white images of each of the band members, this keeps in theme with the old fashioned style they put forward for their album. The layout of the track list stands out against the grey background as the colours jump out at you. The songs are separated by a syriac horizontal colon which was used in Victorian and Medieval history by the elite on such things as letters and menus keeping in theme with the albums image.
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Here is an example of one of the advertisements of the album plastered on a London street wall. Again the band is not showcased on the poster just the band name as the headline. The same paint like font is a reacquiring theme and makes the poster appear as graffiti art and slightly informal. This goes fits into the themes of rebellion, love and war which take place in their album. The other noticeable element to the poster is the date, this simple order is very straight forward- band name, album name, date. There is a clear difference between this and Jessie's advertisement showing how much less detail is needed for an established artist compared to a new artist. There is not much revealed about who the people are or what genre of music they play because a fans and sales are already certified.
Music Video: Viva La Vida
The music video is completely in theme with the digipack. The band are edited so it appears they are a moving within the canvas of an 18th century painting. The costumes are styled after soldiers of the French Revolution and a V is placed on all of their clothing as a representative of the album name.
Rihanna: Loud
Digipack
This is Rihanna's 3rd album Loud. Though already an established pop star it was important she still be the focus of the album cover; whilst her face plain her lips and hair are a big vocal point as this was the first time the world was seeing her newly dyed hair so it was important to emphasize this, causing the colour red to be prominent detail in the new albums marketing release hence the theme of red roses and flower petals. The album name and artist name keep the same thin white font and are placed simply across the album not to take away too much attention from the artist. Inside is a picture of Rihanna calmly sleeping of a sea of roses in a white tutu and crop top, this paints the artist as very innocent and feminine telling the audience the theme of the album may be about romance and relationships. The white ensemble makes Rihanna appear pure and lady like, this contrasts against her image in her previous albums and makes her more appealing to a female audience. However the album title and theme of red could be a subliminal hint of themes of danger and raunchiness, the only way for the audience to know would be to listen to the album creating a sense of buzz and anticipation.
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The advertisement keeps the same image as the album cover and same font. On it features the artist name, album name and information on the hit single. Like that of the Jessie J album due to the first single being Number One around the world it's not completely necessary to fill the poster with critics reviews. Underneath is the albums release date. The layout of the poster is simple and straight forward, the theme of red is still very prominent and the poster doesn't tell you much about the genre of the album.
Music Video: Only Girl In The World
The theme of red is very dominant in the music video for the debut single in the album. The whole video is tinted pink which allows the artists hair to pop out of the screen. Throughout most of the video she wears white like that of the picture in the digipack. The song is about a relationship and a dance track so the contradictions of the digipack do come into play. Whilst she is alone in the video dancing in an empty field the outfits are still revealing and the artist still sports her sexy persona.
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