A Digipak is important to the music industry because it serves as a Luxury Item for them to sell the artist. They are also used to make an Identity for an Artist, If we take Katy Perry's Digipak for example, It conveys the image that she is trying to portray ' The Candy Girl', we see her lying in a cloud that is supposedly Candy floss and we see 2 CD's, one in the style of a donut and the other a lolly pop.
Although these are exspensive to produce compared to MP3's, there is still a space in the market for them.
Digipak's are also important to the core fans who want an item that is totally related to the artist, it serves as a physical connection to the artist the video below kind of expresses this.
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