We were always looking to use synergy across our media products. We had a low budget so couldn't use something designer clothes or gold chain as the clothes would be too expensive and a gold chain would be more a convention for R&B but we are a pop group so thought sunglasses would be better. The aim was to make sunglasses our synergy, for example when the artist would perfrom and go to interviews, they will be seen with the sungalsses on which will be there key signature. This will make them more recognsiable to the public and fans.
Although sunglasses are popular for many artist, we thought it would look good for our artist aswell and looked well in the video. Also the sunglasses are a different style to what other singers used. So even though we were influenced by these singers, we made sure to not copy exaclty and had a different style.
Here is a short clip showing our use of synergy in our music video " Excuse my rude".
The syngery of sunglasses are also conveyed through my Digipak and Advertisement.
Also these clips show the use of our synergy too.
The audience will recognise straight away that the artist are from our music video 'Excuse my Rude' and also my ancillary products as the same clothes and sunglasses are being presented. Also the artist would be easily recognisable by there faces. Most importantly, the syngery we used ( sunglasses ) works well in noticing our artist as the group XO.
I think our main target audience which is 16 - 24 year old females would defienelty make a connection bewteen the music video and Digipak/advertisement because of how successful they are in interlinking with eachother. For example, by wearing outfits which were in the video on the album cover would spark audeinces to realise where they have seen the clothes before.
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