Evaluation Question 4:

What have you learned about your audience feedback?

The audience reaction in the cinema was positive. There were plenty of cheers and people were clapping along to the music. Due to their reaction I think our video was well received to the audience and they enjoyed it. When it was finished people complimented us on our chose of locations and also applauded Zara and I on our performance efforts which they felt made the video more realistic and entertaining. This taught me that the performance which goes into the video is just as important as editing and effects, it allows the audience to enjoy the video on an entertainment level as well as technical. 

                 Class feedback after rough cut:

Our rough cut was shown to the class who then shared their opinions of the video at the time. They liked our "fast cuts" in terms of editing and thought it was "consistent" and everything worked out "really well". I was happy with this feedback I've learnt it's OK to take ricks, which we did to personalise our video and slightly stepping out of the conventional formatting of a music video pays off. One critique added that some of the night time shots were too dark, we took this on board and fixed the colouring on Final Cut Pro, This taught me that although we brought a light with us, It's always better to film when the sky is not fully pitch black. 

  Individual audience reaction to music video:

From Alesha's feedback I've learnt it's important to keep to the theme of the genre. 

Ancillary Products Feedback:

I've received positive feedback on my ancillary products which I'm happy with. I've learnt that keeping things simple helps the main product stand out more e.g. having a white background against your pictures. I'm glad that the use of font and brick wall background clearly put across an urban pop genre and my colours mesh together well. 

Through the process of filming I've learnt It's important to take loads of pictures and shoot extra whilst your filming as when it comes to making a Digipack and Advertisement you have plenty of options to choose from. It's also important to keep the target audience in mind whilst editing as they are the customers and as well as looking good the video is a product which has to sell to them.