Examining the Artist Website

Jessie J

Browsing the Website

This is the Jessie J Official website home page

At the top we see a huge image of her  current image (Bald Head with blonde hair), it seems like this was done purposely to promote her new IMAGE! .

The Banners

           

At the top of the page there are huge images that promote Jessie'J's Album, Single, Music video's and tours. There are arrows at each side of the image which takes you to the next one. In every image you see a photo of Jessie'j's current look and a statement that reveals something new and exciting as you can see we have 'Download the new album alive now', 'Extra tickets available for UK and Ireland tour', 'Download new single It's my party and 'Watch iT'S MY PARTY VIDEO'. All of these images promote her look and her music through the images and the titles.

Promoting Her music

       At the bottom of her home page there is a video blog type thingy which has all of her music videos to date and the latest video would be the biggest one shown, this both promotes her new music and her old music because all the songs are still there.

Other things on the website also help promote the artist, the news page is a page filled with updates on what Jessie J is currently doing, what Tv shows she is appearing on and where she will be performing, by putting this on her website it makes it easier for her fans to follow her up. Also the instablog promotes her personality as we get an insight into her daily life and we see her away from the camera and lights and we see her in a genuine way which would attract even more friends