Friday, 4 October 2013

Synergy and Branding Cont'd : KESHA

Ke$ha: Animal
                                                                                                                   

 Kesha is a well known pop star who broke out into the scene in 2010 with her hit single Tik Tok. Her dress sense, make up and party like antics all represent the Image that she portrays to her audience. Her Debut album Animal reached number 1 in the US billboard 200 and scored 2x Platnium in 3 countries including the UK.

 This is the front and back of Ke$ha's album Animal As you can see the colour scheme, photo and even the font represent the 'Party Animal' Image that Ke$ha has branded herself. The font is a type of glittery font and it comes across as sparkling, the colors used are gold purple and blue, these are the only bright colors used on the album so it makes  it stand out. The automatic thought you get when you look at
this album is 'Wild Child' and i think that this is what Ke$ha wanted. On the other hand on the back of the album, the titles of the songs are in gold and they look like they have been hand written by a child which emphasizes the 'Child' in 'Wild Child'. Also the scratching look of the album background makes it look like a battered CD that had been scratched on the floor from a party.
Another thing that Add's to the 'Wild Child' image is ke$ha's hair and make up. On the front cover we see her with gold glittery lipstick and eye liner and this isn't the typical make up that somebody would wear on an average day its the kind of make that you would wear to a party.

TV Ad

This is the advert for her album. Like her album she has the same glittery sparkling font in gold which we see almost instantly, and this runs throughout the advert when a new song plays the glittery gold font appears at the bottom of the screen with the title of the song. Also Ke$ha's sense of style is very continuous in this advert, in almost every clip of her music videos she has this kind of raggedy curly blonde hair, sparklyness is seen everywhere weather its her make or her clothing and we see her in a like party 'having a good time' atmosphere. Also at the end of the trailer the album cover is shown.
Music Video - Animal


In this video we Instantly recognize a common thing that we see in both the album cover and the Tv advert and that is the color gold and the raggedy curly blonde hair. We only get the Party like atmosphere via her outfit and the dance moves, although the colors in the background are really bright and eccentric and could be seen as colors you would see at a club or a party.   

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