One of our main forms of synergy will be our sunglasses. The group XO are a duo and our sunglasses will be out main selling point. These will be seen on the album cover.
Our symbol XO will also be included on the album cover. In terms of merchandise our clothes in the video will also say the letter XO on them.
We will have a magazine advertisement and this will show a sneak peak of our video, the fast cuts and quick transitions won't reveal too much so that curiosity is still held among the audience.
Here are some examples of other artist using synergy in different platforms:
1. Rapper Tyler The Creator sports a hat from his clothing like OF on his latest album cover.
2. In the No Doubt video Settle Down, lead singer Gwen Stefani is seen promoting watch brand iCE and L'oreal Lip Gloss.
iCE Watches
L'oreal Lip Gloss
3. Rapper Drakes friends sport his clothing line OVO in his video for song Headlines.
As see on Drakes shop website...
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