Jessie J
The Website
Jessie's website instantly gives off a very cool and refreshing look. The first thing we see is Jessie sporting her new image of a shaved head.
I used Microsoft Paint to annotate particular features on the homepage important to the branding of the artist. The title of her new album Alive is immediately noticeable because it contrasts against the plain background making it stand out and memorable. This also allowed Jessie to stand out, she has on very little makeup and subtle jewelry which keeps in tune with the colour pallet of the page. This puts her head in full focus and reminds of her new selling point which is her look. Underneath her a simple reminder that the album is now available. By keeping the majority of the page plain it allowed the important information to be brought to the audiences attention without distraction.
This news page allows fans to keep up to date with what the artist is doing all the time. As well as exclusive clips of behind the scenes videos ect. keeping these exclusives on the website keeps people coming back to the website, leading them to browse around and explore other things such as music and merchandise.
Synergy is used by linking Jessie's social media pages to the website. For example as seen in the image above you can view Jessie's Instagram pictures on her website in blog form. This attaches more followers to her Instagram as it now accessible on an alternative website, after having a free sample of her Instagram you may now want to follow it.
Jessie's videos are also viewable on her webpage. As you can see at the top of the page there is always a bare image of Jessie reminding us of her new image.
Jessie's website it also the only place where you can go to buy Jessie J merchandise. As seen above I have annotated the various forms of media you can buy. Alive is always written across all sale products not to be forgotten.
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