Analysing costume,props and location in music videos.

COSTUMES

Costumes usually show a link to the genre of the music video and sometimes can have a link to the location. 

-For example little mix's videos , "wings" and "how you're doing" clearly show the genre of pop because of the bright outfits and colours all around. Also generally and all girl band wheres theres a lot of dancing and moving around would have a more pop feel to it.

As you can see, there videos are very bold and colourful showing there pop edge.

However, the location does not really link in with the costumes, as it look likes a basement, or underground location which doesn't really give off a clear pop feel to the video. 

Another example is Drake's "started from the bottom" which is a hip-hop video, there are not as many costume changes as other genres such as pop because hip - hop videos are mover likely to show narratives.

As you can see, Drake raps his story of working in a department store to becoming a worldwide famous artist. 

Where instead of stacking shelves, he is dancing in clubs and living a 5 star lifestyle where everything is at his service. 

 

Props

Hip - Hop/ Rap videos portray more visual videos which could show a more violent, gangster perception.

Such as T.I's short 'film' music video "Addresses", which shows props such as Guns, alcohol and money. 

These props are often shown in 

Hip - Hop/Rap videos, this could be because most rappers have come from a poor, bad background where they grew up around guns or escaped that life style. Once again, this is more likely to be a part of narratives like Drake's videos. 

Another example similar to this is Soulja boys, 

"turn my swag on" which uses money as a prop continually.

This supports the Hip-Hop/Rap idea of money is flaunted about more in this genre then any other.

In contrast to this, Taylor Swift's video "22"is a Country/Pop song where you wouldn't see guns or money used as props. You are more likely to see what your average teenager gets up to, for example, parties.

As you can see there are pom pom's, glasses and balloons flying around. 

This gives a more pop party feel to it. Also Taylor is a country girl so props such as Guns and drugs which are more likely to be in Rap videos are never to be seen in Taylor's type of videos ( pop/county ) 

Also later in the video, you see a party actually happening, presenting Taylor as your average teenager.

Location/Setting

Sometimes locations can link to song lyrics or have no link whatsoever. 

For example, Katy Perry's "Roar" video, shows her lyrics connecting to the song as the song name "Roar" symbolises animals such as tiger which are featured in her video. Also her video location in the jungle where you find animals that roar is probably the most ideal music video for her song. 

In contrast to this,  a music video which has no connection to the song lyrics is Aluna George's "Just a touch" where what she is singing about, love and relationships has no connection to the video as there is just a black and white background. 

If there was a connection to the lyrics and video then there would be more of a narrative with a couple who are having problems and break up then maybe get back together but this is no where to be seen. Just Aluna and a guy playing instruments, this could be because this video is there to sell her and her music to the audience.