Carol Vernallis'd ideas on editing and camerawork in music video

Continuity broken to keep viewers attention

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This Gif is a clip taken from the will.i.am and Britney spears scream and shout video. As you can see there is no continuity at all but loads of cuts to different shots.

Edits become obvious so it draws attention e.g. special effects, wipes etc..

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This Gif is a clip from Katy Perry's Wide awake. The whole video consists of plenty of evidence of obvious editing. This clip particularly. We could see that the whole scene has been edited in and the light that is shooting from her chest has most blatantly been edited in.

 Jump cuts are frequently used

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Lumidee - Uh Oh
This video has many jump cuts as you can see in this Gif

Base tracks (plus master shot) used to give videos a structure

This video has many Base tracks and a master shot. The master shot or shall i say shots is of Christina Aguilera and the two women beside her dancing to the routine. Other than that there are so many other base tracks.

Camera moves in time with the music

In this video you have to watch closely to notice that the camera is moving tin time with the music, especially when its shooting the one to ones with the artist singing to the camera.