Creating a Brand - Cross Media Products & Synergy

Ariana Grande 

Creating a Brand

Before 2010

This is Ariana Grande when she first broke out into the industry. Before she became a fully established artist she was an actress playing the role of Cat in Nickelodeon's Victorious 2010 - 2013. In 2013 Ariana released her debut single 'The Way', and later her Debut album 'Yours Truly'.

After 2013

 This is the image that Ariana Grande has created for herself, she has a small side fringe that is tucked behind her ear, the top half of her hair hung up in a pony tail and the bottom half down with the ends in curls. This distinctive image has made her a easily recognized artist because in all of her performances, posters, images, album covers etc.. she has this exact same hairstyle. She is an example of creating a Brand.

 

 

 

Cross Media & Synergy

 

 

 

 

 

 

This is Ariana Grande's Album Cover, We see her in like a boob tube top/dress, we see the long hair with the light curls at the end,, there are 2 different types of text, the first a light pink curly font and the other a straight tall skinny white font.

 

 

 

 

 

 

 

 

 

 

 

 

 

This is a clip from Ariana's interview with Jimmy Fallon for the promotion of her new album. As you can see like in the album cover she has her long hair with loose curls at the bottom and also a boob tube dress, and at the  end of the clip we see Jimmy Fallon bring out the album cover itself.

 

 

 

 

 

 

 

 

 

 

 

This is a poster for the promotion of Ariana Grande's Album. As you can see the colour scheme (Grey, white and pink) has stayed the same and so has the font and the image.

 

 

This is the video to Ariana Grande's single 'The Way' ft Mac Miller, like in her album cover, promotional video and album poster she has the same hairstyle and the same kind of dress (boob tube). Also the colour pink has been involved in each element.