Little Mix: How Ya Doin'?
Setting & Location: The video is set across several different studio rooms, all withholding different interior in fitting with the genre e.g flamboyant patterns, shouting colours and bright lights. This draws the viewer into the screen and is very common with videos in the Pop genre, as they are normally aimed at a young audience. The setting and location tells us that this is a big production with a lot of money invested into it as there are several changes in location.
Costume: Linking to the video their costumes also consist of bright colours and are tight fitted to show off the girls figures. There are several costume changes throughout the video in order to keep the viewer engaged and creates a sense of anticipation around what the next out will be (something young girls will appreciate).
Haim: Forever
As the girl band are a trio from L.A California it was important to reflect their background as this was their first video and their first single.
Setting & Location: The video is set in sunny California, throughout the video we see an array of palm trees, California hills and regional down town streets. In terms of enclosed locations they are still very communal and intimate, a local hair salon, and a living room (where band practice takes place). The simplicity enforces the girls overall image, the location tells us of their background and humble beginnings, also making them more relatable to the viewer.
Costume:
The girls are wearing very plain and casual apparel with only two costume changes throughout the video.Some of the clothes include jeans, biker jackets, shorts, trainers and baggy shirts. This image gives off a sense of comfort, giving the viewer a taste of their laid back California Cool here we can clearly differentiate the two bands audience demographic whilst Little Mix are obviously aimed at a much younger, energetic audience in the Pop genre and Haim are aimed towards an audience more relaxed and matured.
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