Jessie J and YouTube
Original Music
By the time Jessie took over the internet with this rendition of her own song 'Mama Knows Best' she was already signed to a label for four years but had trouble getting off the ground and releasing her own original music which her label were against. Thanks to YouTube this video gained over 1 million hits in one week and Jessie J was able to get picked up by another label with an array of new fans behind her.
Although she was already sighed by this point and had her cult following, she did not stop giving back to the fans who supported her and went on to cover her original music and post the videos on her YouTube account.
This led to many of the original songs she wrote as a teenager ending up on her first album and being released as singles here we can see her song 'Nobody's Perfect' which she wrote at just 16 got promoted to her album and was given a high budget video due to the popularity it received from her acoustic rendition online.
YouTube allowed Jessie to breach out to the world and her original music continued to grow in popularity.
Comments from above video:
Weeks before the release of her debut album 'Who You Are' Jessie released this video of her covering the song on the same YouTube account which launched her career, with over 13 million hits this helped send the single Who You Are to the top of the charts due to it's premature popularity and acclaim.
Who You Are Music Video:
Jessie on career launch and how she got started...
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