This is my favourite video because the colours immediately pop out at you. I think the locations are perfect and in fitting with the genre of the music.
I think the effects used in the video were effective as they fit the slow tempo of the song and gave off an eerie like atmosphere. The warped effect in the first image looked very misconstrue whilst the second image looked very dazed and made the clips fall into one another. And the last clip gave off a space like effect. These all worked very well with the song.
These use of long shots close ups and high angle shots gave the video a lot of variations so you were not left feeling bored and this gave the audience something to look forward to.
I liked that although the song was urban the locations showed London from different angles instead of just one particular area which also kept the video interesting allowing all general audiences to relate to the scenery.
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