Example of synergy - Creating a Brand Identity across Media products

ROBIN THICKE "BLURRED LINES"

Album Cover for "Blurred Lines" 

- Robin's face is showed 3 times in Grey, Turquoise and Red looking at 3 different directions.

- His face colours are reflected in the background of the cover as different random patterns. 

- "ROBIN THICKE" and "BLURRED LINES" are in a light yellow colour which mixes in well with the other colours displayed on the cover.

Music Video Single for "Blurred Lines"

 - The key colour themes in song are Red, White and Black, with the exception of Pharell's silver suit. 

- The colour red is used a lot in this video with props, for example the car, bike, girls lipstick colour, the dice numbers and also the hashtags are in red too.

- The hashtags are a big promotion of the video as "#THICKE" is shows 31 times and "#BLURREDLINES" is shown 3 times. This obviously sells Robin and the song